Our Advisory Board

Our Advisory Board draws on a wide pool of highly talented individuals to provide intellectual vitality and advice to our organisation. They will be developing the bitesize content that will shape the course of the safety sessions. Our advisory board members provide advice about the direction the show should follow with patient’s best interest in mind. They support us in staying at the forefront of the trends that shape the industry,  and ensure that the London Aesthetics Show becomes a relevant and innovative patient resource as the industry and impact of patient safety education continues to take shape.

Dr Greg Williams

President of British Association of Hair Restoration Surgery


Dr Williams is the current President of the British Association of Hair Restoration Surgery (BAHRS) and, on its behalf, advises the UK Department of Health on matters to do with Hair Restoration Surgery (HRS) such as the Health Education England review of the training requirements for Cosmetic Procedures. He advises the Joint Council for Cosmetic Surgery (JCCP) and the Cosmetic Practice Standards Authority (CPSA). He also advises the British Standards Institute (BSI) on projects involving HRS. He is the specialist advisor to the Care Quality Commission (CQC) for matters to do with HRS in England and similarly advises Healthcare Inspectorate Wales.

Greg is involved in the education of doctors learning about Hair Transplant Surgery, regularly lectures at aesthetic conferences, and is part of the faculty at the University College London’s Plastic Surgery MSc program. He participates in hair related research collaborating with Imperial College, Queen Mary University London, and Guys and St Thomas’ Hospital and has published widely on subjects to do with hair loss and hair restoration.

He was awarded the ‘Fellow’ status by the International Society of Hair Restoration Surgery (ISHRS) in 2014 which recognises senior Hair Transplant Surgeons around the world and is a Diplomate of the American Board of Hair Restoration Surgery.

Greg chairs the ISHRS Ethics Committee and sits on the ISHRS Best Practice Committee as well as the ISHRS ad hoc Committee on Regulatory Issues. He has been on the faculty of several ISHRS Annual Scientific Meetings including being on the ‘coffee with the experts’ panel and chairing the Basics Course which teaches beginners new to the field of hair transplant surgery.

He is a member of the British Association of Aesthetic Plastic Surgeons (BAAPS) solely specialising in hair transplant surgery. He has over a decade of experience in hair restoration not only for genetic male and female hair loss, but also for reconstruction post trauma and burns.

Professor David Thomas Sines

Chairman, Joint Council for Cosmetic Practitioners


David is a highly acclaimed figure in the healthcare sector and currently appointed as a professional advisor to Health Education England and works closely with primary and community care workforce strategy and transformation in North London.

Professor Sines is former Pro Vice Chancellor and Executive Dean and Professor of Community Health Care Nursing at the Faculty of Society and Health at Buckinghamshire New University and holds the position of Provost at the University. He held previous roles as Executive Dean for the Faculty of Health & Social Care at London South Bank University and as Head of School of Health Sciences at the University of Ulster. David obtained his PhD in social policy from the University of Southampton in 1993 and has held four Secretary of State appointments, including appointments to the UKCC and NMC. He has been a Governor of three NHS Foundation Trusts in London and recently held an Honorary Appointment with Imperial College Healthcare NHS Trust as Associate Director of Nursing.

He is a Fellow of the RCN and received a CBE in the 2010 Queen’s Birthday Honours List for ‘Services to Health Care’. David is a Non-Executive Director with the Central London NHS Community Healthcare Trust and an Associate Non-Executive Director with Buckinghamshire NHS Hospitals Trust. David is also an Emeritus Professor with Buckinghamshire New University and Strategic Advisor to the Vice Chancellor. David is a Trustee with The Burdett Nursing Trust and is Patron with the Learning Disability Charity Choice Support and holds appointment as Honorary Vice President with the Northern Ireland Charity People and Professionals for Autism. David has undertaken two previous periods of engagement with the HEE GP Deanery in both NWL and HENCEL and acted as a fully functioning Associate Director for the GP Deanery at the University of London for a twelve-month period as part of this role. David was Chair of the Health Education England Stakeholder Engagement Committee that produced the HEE (DHSC approved) Education and Training Framework for Non-Surgical Cosmetic interventions in 2015 and was subsequently appointed as Independent Chair of the Joint Council for Cosmetic Practitioners in January 2016.

Dr Dilan Fernando

Hair Transplant Surgeon and member of BAHRS


Dr Fernando is a Full Medical Member of the British Association of Hair Restoration Surgery, he successfully established London’s first Care Quality Commission regulated hair transplant clinic in South London. Dr Fernando has a strong belief in safe surgical practice, with patient care at the heart of his clinical work. Dr Fernando keeps abreast of the latest developments in technology and science around hair loss and marries this information with his passion for patient safety education and contributes to making this information available through his blogs and educational material which provide a source of high quality, trusted information on hair loss and hair restoration surgery. He is also the Lead Hair Transplant Surgeon and Medical Director of The Treatment Rooms in London. 

Rachel Evans

Patient Representative, Honest Tummy Tuck Support Group

Rachel Evans is volunteer patient advocate and founder of multiple plastic surgery support groups in the UK. Rachel sits on the botched surgery campaign support group.  Her work across these platforms has facilitated a support network that encourages members to share honest reviews from their experiences with their chosen clinic or surgeon.

Dawn Knight

Patient Safety Advocate, UK Health Board

Dawn is an award winning campaigner for better patient safety and statutory changes in law since 2014. Working alongside MP Kevan Jones, she is actively involved in the campaign to increase regulations at government level in regard to the aesthetic and cosmetic industry. Dawn is a board member of the Joint Council for Cosmetic Practitioners and sits as a lay member representing the public and patient voice. Due to her own experiences she is often called an expert by experience and is regularly requested to participate in Parliamentary debates where she represents public voice. Dawn has a long standing commitment to protecting patients and the public. She continues to support patients, and advise on how to find reputable surgeons and practitioners, and what patients can do to stay safe when considering cosmetic or aesthetic procedures.

Mr Mo Akhavani

Consultant Plastic Surgeon


Dr. Mo Akhavani is a UK leading Consultant Plastic Surgeon with over 12 years extensive experience in cosmetic, hand and reconstructive surgery. He is the chairman of the Body Contouring committee of BAPRAS, and specialises in multiple aspects of cosmetic surgery.Mr. Akhavani’s NHS practice is mainly hand reconstruction, skin cancer management and general plastic surgery. Having studied medicine in London, Mr. Akhavani completed his plastic surgery training in London, Manchester, Toronto, Houston, Miami, Shreveport and New York; working with some of the leading plastic surgeons in the world, mastering the latest surgical innovations and techniques.
He has over 30 peer reviewed publications, won several academic prizes and was awarded the esteemed Hunterian Professorship from the Royal College of Surgeons of England for his pioneering Doctorate of Medicine (MD) research in plastic surgery. He is one of the few plastic surgeons in the United Kingdom to hold both the British and European diplomas in Hand Surgery and is an examiner for the European Hand Surgery diploma.

Outside medicine, Mr Akhavani is a keen cricketer and boxer. He is an official doctor for the Amateur Boxing Association of England.

Paul Burgess MBE



Paul is the CEO of the British Association of Cosmetic Nurses, the largest and fastest growing Professional Association in the non-surgical area. Paul is Oxford educated, a trained economist and MBA graduate and joined the BACN as CEO in June 2014. He has led a transformation programme that has seen the BACN established as one of the leading and most progressive professional associations in the aesthetic sector. Paul has previously held Director and senior level management positions in local government, the European Commission, the private and ‘not for profit’ sectors. He has also acted as a Chair and Trustee of a number of major health based charities and is currently a Governor of University Hospital Birmingham NHS Trust. Patient safety and public awareness is a critical element of the BACN Code of Conduct. The BACN strongly believes in regulation in this sector and strives to ensure that all nurse members are fully trained and developed to deliver safe practice.

Mr Dan Marsh

Consultant Plastic Surgeon


Dan Marsh is an appointed council member of BAAPS and BAPRAS. Dan is on the GMC Specialist Register for Plastic Surgery, and is a Consultant Plastic Surgeon working in the NHS and in private practice.

Dan also has Fellowships in the United States, where he learned new techniques and ways of working, particularly on the use of sedation and local anaesthetic to reduce hospital stays, improve patient safety and reduce post-operative discomfort. Dan has a PhD from University College London and continues to produce high quality research. He has over 30 peer reviewed publications, regularly presents his work at international plastic surgery meetings and has been awarded several prizes including the prestigious Hackett Prize from the British Association of Aesthetic Surgeons.

More about the advisory board

The board has been selected for their specialist knowledge in diverse areas of aesthetics and cosmetics. They have been appointed to join the advisory board directly by the organisations they belong to.

We are humbled by the boards willingness to provide service in this way, as we begin our work in consumer safety education. The boards mission is to contribute in empowering young people to make informed decisions about aesthetic and cosmetic procedures at the London Aesthetics Show and help ensure we are receiving well balanced critical thought partnership, strategic guidance and the right connections to guarantee that our work improves each year.

Board Statement

We strongly believe that our combined efforts as members of the board will help us improve the state of patient education in aesthetics and lay important groundwork for continued improvements in transparency. We are at a critical time in our history, where enhancements and procedures are fast becoming the norm, part due to changes in lifestyle choices and the effects of social media on impressionable audiences. In line with the current environment and the predominance of millennial patients, the board intends to support and advance positive and lasting change on the education of patients.

We believe there are many fears and concerns that patient education can address within the scope of aesthetics. The two day event will shed light on these concerns, tailoring the content and production of the show to fit in line with the audience. The objective of the board is not to increase concerns or destabilize the aesthetics industry but rather to encourage honesty, integrity and openness that can foster better informed patient decision making.